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Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

creative
Industry Kitchen是位于纽约市南街海港的一间餐厅,你可以在这里购买到这款24K黄金比萨,其售价高达2000美元。顾名思义,黄金披萨因为覆盖了24k黄金金片而闻名。
The candidate
我喜欢这个列表(很棒的观点),但是我觉得我要更详细的完善一下怎样成为一个高效老板或者经理。
The theories, yes, and also the bad statistics traditional economists use to mislead America: The worst offender, GDP is a narrow, misleading measure of America's long-term growth. And second, our obsessive focus on short-term numbers, daily stock closings, quarterly earnings, annual returns, is stunting America's long-term growth.
居民消费价格涨幅3%左右;

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

12岁女孩发现古埃及护符
Attractions: Food, culture and scary stories

Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

Coursera Has Teamed Up With Disney and Pixar to Celebrate Soul With a Curated Selection Of Courses Aimed at Maximizing Your Creative Side

Coursera
Coursera

创业者都是行动者和颠覆者。他们不能去分析每一个细节,否则他们将寸步难行。初创公司没有拖延的资本。创业是一个全天候、无休假的职业,创业者必须具备持久不变的前进动力。迈出每一步的时候进行简单的评估,然后继续前进。相信自己的直觉。
电影迷们很快就能在北京国际电影节上庆祝一场视觉盛宴了,该电影节上还将放映近500部高质量电影。

Passion is the fuel of life. It helps ignite our creativity and gives us a purpose in our careers, in our relationships, and even at home when we’re enjoying our favorite hobbies. And the easiest way to spark our passion is through education. In celebration of Disney & Pixar’s Soul streaming only on Disney+ on December 25, Coursera has curated a unique collection of courses for you to explore your artistic and creative interests for personal development and learn new ways to bring passion and purpose to your career.

There are six exclusive collections in all, with each containing six courses organized around a particular theme. If you’re the kind of learner who’ll be taking multiple courses, consider getting a Coursera Plus subscription, which gets you unlimited access to more than 3000 courses—including everything in the collections.

Whether you’re looking to pick up a new hobby, make a move for your dream career, or just want to learn to embrace life’s little pleasures, there’s a course here for anyone looking for a new spark. Plus, from November 20 through December 4, all of the courses in the Soul collection are free for Coursera’s Black Friday promotion. Find your perfect course collection below.

Disney & Pixar/Coursera

The Creative Life

在过去的二十年里,几起校园中毒事件引发了群众对学生心理发展及帮助的争论和关注。
In China, WeChat has also lured more high-end users, a group that Tencent hasn't traditionally had a strong hold over.
8."Homeland" (2.4 million)
I am so excited to be hosting the Oscars for the second time. You know what they say - the third time's the charm.
公司的运营情况不好。
However, the figures suggest that the pace of Chinese investment in western economies may be slowing.
上述消息源还称,苹果将在明年10月发布一款12.9英寸的平板电脑,“目标消费群是北美的教育市场(和)……生产商是广达电脑(Quanta Computer)”。有报道称,三星也在研发尺寸在12至13英寸之间的平板电脑,而现在看来,“这些大尺寸平板电脑将极大地影响超极本需求”几乎是板上钉钉的事了。新款“iPad Max”,搭载整合了键盘和电池的新款外壳之后,实际上就是一台笔记本电脑,很有可能在高中生和大学生之中成为主流产品——这一人群需要比现有iPad和iPad Mini产品更好的内容创造工具。

Creative Careers

Users say the voice messages are transferred quickly enough to have a conversation on the platform. But different from free voice applications such as Microsoft Corp.'s Skype, it also offers the flexibility of answering messages at a later time. 'I can decide when to reply, or not to,' said Beijing WeChat user Robin Wang.
She is home-tutored alongside her younger sister Mackenzie, who also stars in the Dance Moms series and with whom Maddie released a fashion line called The Maddie & Mackenzie Collection last year.
But that moment, try as Google might, has yet to come. Some reports have named 2014 as the year when wearable devices will hit the mainstream, but a newer study from L2, a digital research firm, confirms what many have been quietly fighting for: wearables are still not socially acceptable, creating a significant hurdle to further sales.
美国的实际GDP在7-9月份内比去年同期增长了3.9%,这是官方上个月发布的数据。
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2013 Rank: 3
“微博等新媒体让每个人都拥有了发言平台,如果你不能直面批评,与百姓合作,是不能做好工作的。”
Interviewers made their share of blunders, too.

Purposeful Living

In the US, he adds, ETFs emerged into a market where there were lots of registered investment advisers incentivised to use lower-cost products for their clients.
It was the age of wisdom, it was the age of foolishness…
Official data indicates a total of 81 feature length films, including 47 Chinese titles, surpassed the 100 million yuan box office threshold.
However, Baty said the stabilization of Chinese universities' rankings is no cause for alarm. "Continued investment built on decades of spending, and increased internationalization in Chinese higher education will no doubt ensure China's universities continue to strengthen," he said.
According to Brett Mills, senior lecturer in film and television studies at the University of East Anglia in the UK, Friends was the first sitcom that directly addressed the problems faced by twenty-somethings. Watching the show feels like reading the story of a young person’s life.
Mark Rutte, the Dutch prime minister whose People’s Party for Freedom and Democracy (VVD) is slightly ahead of the PVV, has seen his poll numbers rise in recent days because of his hardline stance with Ankara. On Tuesday he called Mr Erdogan’s comments “a disgusting distortion of history”, adding: “We will not lower ourselves to this level. It is totally unacceptable.”

Professional Development

According to a newly amended Chinese Criminal Law, those who organize, assist or are involved in cheating during national exams could be sentenced to three to seven years in prison.
Capsized ship righted
The second most sought-after job, according to Zhonggong, was a position offered by the regional earthquake bureau in the Inner Mongolia autonomous region, which had 768 applicants as of Tuesday.
One explanation could be that significantly more men than women work in the industry’s best-paying fields. A third of men work in private equity orventure capital, investment banking or mergers and acquisitions, andhedge funds compared with only 19 per cent of women.
“Since these developments will not fade overnight, there is little hope for a trade revival in 2017,” says Mr Leering.
体操、蹦床、竞技体操、艺术体操、
用户说,语音信息的传输速度很快,可以在微信平台上对话。但和微软(Microsoft Corp.)的Skype等免费语音应用不同的是,在微信上还可以另选时间回复别人发来的语音信息。北京微信用户Robin Wang说,我可以决定什么时候回复,以及回不回复。

Personal Development

This quote is the only one picked for the list that didn’t come originally from the Web, but rather from the real world. A government official evading a journalist’s persistent question about the annual total of car loans repaid in Tianjin simply said, “We can’t go into detail on this matter,” which apparently Netizens found really laughable.
8.Kate Upton
"Hong Kong is a small island with 7 million people ... and you have 1.5 billion across the border (in mainland China) who would like to invest," Mark Elliott, associate director of International Residential Property Services at Jones Lang LaSalle, tells CNN. "The government is releasing more and more land, but it doesn't work."
8. 随着养老金抽干州市财政,就业前景疲弱
蕾哈娜在榜单上排名第二,获得亚军,《男人装》表示:在这12个月以来,她真是无处不在,但是我们依然没有对她审美疲劳。
201012/119869.shtml
感情破裂搜索排行居首的是贾斯汀?比伯和赛琳娜?戈麦斯分手的消息,此外维多利亚?彭德尔顿打败了乔治亚?索帕,成为搜索次数最多的真人秀选手。

*最佳综艺节目台本创作:《约翰?奥利佛上周今夜秀》(Last Week Tonight With John Oliver)

Career Change

n. 飞机,水平
大力促进就业创业。
There are legitimate reasons to doubt that Nerlens Noel can blossom into a dependable starting center, including his injury history, off-court red flags, and extremely limited offensive game.
马特达蒙凭借他在《火星救援》中扮演的被困宇航员一角而荣获喜剧类最佳男主角奖项。
Admittedly, choosing the most clichéd gender colors can seem a bit simplistic, but Pantone has a broad constituency to manage; this is not about the cutting edge, but the big middle.
当然,它还播放音乐,也有日历,甚至给孩子提供娱乐游戏,但它也可能像别的东西一样会被黑客攻击。
3.别理会那些出现在CNN国际频道里、告诉你英国行为规范的打领结的专家。这些家伙通常来历不明,自己住在美国加州,却试图提供一些要么不相干要么过时了的建议。比如说,他们通常会告诉你,英国人喜欢排队;喜欢说对不起,即使有时候并不是他们的错误。而事实上,英国人也喜欢插队,而且还会用咳嗽把排在他们后面的人也吓跑。这取决于天气有多闷热潮湿。
第十步 如果以上几条都做不到——就公告天下说你有反社会人格
立场:拒绝在感恩节开门营业

Stream Disney & Pixar’s Soul December 25 only on Disney+, and learn more about Coursera Plus here.

20 Thanksgiving Facts to Liven Up Your Meal

Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Element5 Digital, Unsplash

While you’re gathering with loved ones this Thanksgiving—whether in person or over Zoom—you may find yourself making small talk family you haven't seen in a while. These 20 facts are sure to keep them fascinated until it’s time for the feast to begin.

1. There’s a connection between Thanksgiving and “Mary Had a Little Lamb.”

Writer Sarah Josepha Hale is credited with the 1830 poem "Mary's Lamb," which was eventually turned into the famous children's song. (Whether she was behind the entire poem is still debated.) But although the tune has been a childhood favorite for well over a century, it's arguably not even Hale's most important contribution to the United States. As a native of New Hampshire, Hale had grown up with Thanksgiving festivities and was dismayed the holiday wasn't federally recognized. When she became editor of Godey's Lady's Book, she used her platform to write editorials and articles about the celebration, and also lobbied the government to declare an official holiday.

Hale used the outbreak of the Civil War to push even harder for a national day of Thanksgiving, thinking that setting aside one day for the entire country “would be of great advantage, socially, nationally, [and] religiously.” Abraham Lincoln agreed, and in 1863 he released an official proclamation that made Thanksgiving the final Thursday in November.

2. Not everyone thought Thanksgiving was a great idea.

Even the thought of pumpkin pie couldn't sweeten some people on the idea of Thanksgiving. 272447, Pixabay

When Lincoln declared the national holiday again in 1864, a Confederate editorialist from Richmond took the opportunity to insult both the Yankees and the recently re-elected Lincoln, saying: “This is an annual custom of that people, heretofore celebrated with devout oblations to themselves of pumpkin pie and roast turkey.”

3. For a short time, “Franksgiving” existed.

With only two exceptions, later presidents would follow Lincoln’s tradition of declaring the final Thursday in November Thanksgiving—until 1939, when Franklin Delano Roosevelt bumped it up a week in response to pressure from American retailers. You see, many people don't start holiday shopping until after Thanksgiving, so when the final Thursday coincided with the last day of the month, it cut the holiday shopping season—and sales—short. Though the calendar change made retailers happy, it angered FDR's opponents. Conservative states refused to acknowledge the holiday they referred to as "Franksgiving," continuing to give thanks on the last Thursday of the month. The split continued until a compromise was reached, and FDR signed legislation that made the fourth Thursday official.

4. Thomas Jefferson wasn’t a fan of Thanksgiving.

Until Lincoln standardized the date and tradition of Thanksgiving proclamations, presidents were far more haphazard in declaring it. George Washington issued Thanksgiving proclamations and John Adams issued proclamations for fasting and prayer. But Thomas Jefferson didn’t. At the time, Thanksgiving was very closely tied with religion and prayer, and Jefferson was a staunch supporter of the separation of church and state. In a letter to Reverend Samuel Miller in 1808, Jefferson wrote,

The reading is just below economists' forecasts but it's not altogether surprising. When the People's Bank of China unexpectedly cut interest rates last month, some analysts said the move was likely a pre-emptive one and that a spate of weak data was likely ahead. Well, here it is.
"过去,大熊猫很难进行圈养,但是经过成都熊猫基地和世界各地许多动物园的通力合作,人类已经攻克了这个难题。目前世界上已经有了将近400只人工大熊猫。" 马文如是说。
如果现在的闪电侠韦德减掉30磅肌肉,那你可能就分不清NBA版和高中版的韦德了。
haven
中国进口下降在很大程度上源于大宗商品价格走低,而后者反过来又是中国总体需求下降的结果。中国已经多年是铁矿石、煤炭、铜等材料的世界最大消费国。
12-year-old girl finds ancient Egyptian amulet
谷歌2017全球搜索排名前十
阿方索?卡隆(Alfonso Cuaron)凭藉广受好评的全球热门太空科幻影片《地心引力》(Gravity)赢得最佳导演奖。《地心引力》、《美国骗局》和《为奴十二年》均有可能成为今年奥斯卡奖(Academy Awards)的夺奖热门,本周四将公布今年奥斯卡奖提名名单。(与金球奖不同,奥斯卡奖还设置技术类奖项。)
Australia is the No. 8 Best Country overall. The Land Down Under – No. 4 in Quality of Life and No. 9 in Adventure – also ranks in the top 10 in terms of education.
2016年国家公务员考试报名人数已经超过去年,仅周二一天,符合考试条件的报考人员就达到13.2万人以上,这是单日报考人数最高的一天。
但是这位少年依然没有放弃,他还留了最后一手。
The catwalk queen and reality star, 22, topped the annual Forbes list for the first time with earnings of $22 million over the past 12 months.

5. The first Thanksgiving feast looked very different from what we’re used to.

There was no cranberry sauce, no mashed potatoes, no sweet potatoes—and possibly no turkey. Some historical documents that recorded that first Thanksgiving have survived, so we know the Wampanoag brought deer. Wild turkey may have been part of the menu, but certainly not a focus or a centerpiece like it is today. Instead, they likely dined on passenger pigeons, swan, eel, lobster, clams, and mussels. Side dishes may have included corn, beans, and vegetables like turnips and squash.

6. There were no balloons at the first Macy’s Thanksgiving Day Parade.

The 40-to-75-foot brightly colored character balloons are a hallmark of the Macy's Thanksgiving Day Parade these days, but when the parade debuted in 1924, there was not a single balloon in sight. Instead, there were nursery rhyme-themed floats, a visit from Santa Claus, and real animals borrowed from the Central Park Zoo. The first character balloon—Felix the Cat—was introduced in 1927. The next year, newspapers announced that the helium-filled balloons would be released at the end of the parade. They were fitted with a special release valve so that around a week later they would come back to the ground and members of the public could send them to Macy’s for a reward.

7. To promote his state as the birthplace of Thanksgiving, a senator appeared on The Tonight Show dressed like a pilgrim.

Not everyone believes the first Thanksgiving took place in Plymouth. On December 4, 1619, a ship called the Margaret landed in what is now Virginia. Captain John Woodlief documented the day as one that must be celebrated “yearly and perpetually kept holy as a day of Thanksgiving to Almighty God"—and the settlers did, until many of them were slaughtered by the Powhatan in 1622. More than 300 years later, Virginia Senator John J. Wicker, Jr. spent much of the 1960s pushing his state as the birthplace of the first Thanksgiving, even appearing on The Tonight Show dressed as a pilgrim.

8. The Turducken’s history goes beyond Thanksgiving.

John Madden may have popularized the practice of stuffing a chicken into a duck and the duck into a turkey. But he certainly didn't invent the idea of meat nesting dolls. The practice goes all the way back to at least 1774, when an edition of the book The Art of Cookery documented a "Yorkshire Christmas Pie" that involved stuffing pigeon, partridge, fowl, and goose into a turkey. Even more elaborate examples followed, including an 1807 creation called the "roast without equal" by Alexandre Balthazar Laurent Grimod de La Reynière; it included up to 17 different birds. The tradition eventually found its way to New Orleans, which is where Madden enjoyed his first turducken experience. "It smelled and looked so good," Madden told The New York Times in 2002. "I didn't have any plates or silverware or anything, and I just started eating it with my hands.'' He began promoting the dish on-air, and the legend was born.

9. You probably can’t carve your Thanksgiving turkey as fast as Paul Kelly.

Kelly, a British turkey producer, is the Guinness World Record holder, with a warp-speed time of 3 minutes and 19.47 seconds. He also holds the turkey plucking record, besting even Gordon Ramsay: Kelly plucked three birds in 11 minutes, 30.16 seconds, while Ramsay came in a close second at 11 minutes, 31.78 seconds.

10. Thanksgiving Eve is one of the biggest drinking nights of the year.

After a night at the bars, he probably didn't feel as enthusiastic on Thanksgiving morning.MabelAmber, Pixabay

Forget New Year's Eve. According to the Wall Street Journal, "Blackout Wednesday" is the top drunk-driving night in many parts of the United States. The unfortunate phenomenon is likely due to college students (and other people who are home for the holidays) catching up with old friends the night before their family gatherings. In 2012, Mothers Against Drunk Driving reported that there are more drunk driving deaths at Thanksgiving than at Christmas.

11. "Jingle Bells" was originally a Thanksgiving song.

We may associate the cheerful song with Christmas these days, but when James Lord Pierpont wrote it in the mid-19th century, he likely intended it to be sung at Thanksgiving. The tune was originally called "One Horse Open Sleigh." While the transition from one holiday to the other is a little fuzzy, one thing's for sure—"Jingle Bells" was firmly in the Christmas lineup by December 16, 1965, when astronauts Wally Schirra and Thomas Stafford played it on a harmonica while in orbit on Gemini 6, making it the first song played in outer space. The pranksters launched into the song after announcing that they had spotted a UFO of some sort.

12. Your family doesn’t want to talk politics at Thanksgiving dinner.

According to the 2017 Meyocks Thanksgiving Survey, 36 percent of people say politics should be avoided at Thanksgiving. If you have a relative who won't leave the subject alone, Lizzie Post, co-president of the Emily Post Institute and great-great-granddaughter of Emily Post, advises that it's best to say, "I would really love to get away from politics at the Thanksgiving table this year."

13. There’s a reason the Detroit Lions and the Dallas Cowboys always play football on Thanksgiving.

Spoiler alert: It was all a marketing scheme. When the Lions franchise moved to Detroit, Michigan, from Portsmouth, Ohio, in 1934, the citizens of Detroit weren't as excited to get a team as you might think—because they already had one, baseball's Detroit Tigers. In an attempt to get the city excited about its second team, owner George Richards came up with the idea of having a game on Thanksgiving. Because he was well-connected, Richards managed to convince NBC to broadcast the game on 94 stations across the U.S. It worked: The Lions filled the stadium to capacity and had to turn fans away at the gate. When the Dallas Cowboys picked up on the marketing scheme in 1966, fans broke the attendance record, and both teams have upheld the Turkey Day tradition nearly every year since.

14. The way we depict pilgrims is all wrong.

The black outfits, white collars, and buckled hats aren’t accurate. The actual pilgrims wore trousers, shirts, and dresses of various colors. Women sported colors like red, earthy green, brown, blue, violet, and gray. Men preferred white, beige, earthy green, brown, and black, but we also have evidence that one of the dlders, William Brewster, wore a red vest and a purple vest. The way the Native Americans are depicted is also misleading: "[They] certainly didn't go around in the chilly New England autumn half-naked," said Laurence Pizer, the former director of Pilgrim Hall Museum in Plymouth, Massachusetts.

15. "Unthanksgiving" is celebrated every Alcatraz Island.

Every year, indigenous people and their supporters gather at Alcatraz for a sunrise service where they give thanks for the survival of their people. The event was originally founded in 1975, partially in response to the story we're told about Pilgrims and indigenous people living in harmony. "That's not what happened and we know it," says Andrea Carmen, the executive director of the International Indian Council. But over time, the group has adopted a different outlook. "The message of Unthanksgiving doesn't convey the true feeling of indigenous people," Carmen told the East Bay Express, "which is to give thanks every day for our survival, and the survival of the natural world, and the courage of our ancestors who fought and struggled and resisted to keep our culture alive for us." Now more properly called the Indigenous Peoples Sunrise Ceremony, events include traditional dances and a prayer to the rising sun.

16. There’s a Thanksgiving wine.

Beaujolais Nouveau, a fruity red wine from the Beaujolais region of France, is annually released on the third Thursday of November, also known as Beaujolais Nouveau Day. The release date has become quite the event in Paris, where people have competed since the 1950s to see who can get the first bottles from Beaujolais to Paris. Marketers in the U.S. have used the November release date to pair the wine with the holiday, recommending Beaujolais as a terrific match for turkey.

17. Butterball isn’t the only turkey hotline you can call for help with your Thanksgiving feast.

These turkey hotlines can help home cooks avert a Thanksgiving feast fiasco.A-Ray, Pixabay

The Butterball Turkey Talk-Line is famous for the calls it gets from uncertain cooks on Thanksgiving. But 1-800-BUTTERBALL isn't the only game in town. If you can't reach any of the 50+ Butterball experts, you can also call the following numbers:

  • 'People go crazy and it gets overwhelming.'
  • 北京月均房租升至近5000元 90后成租房主力
  • 8. Jessica Gomes

18. At one point, you could have called Julia Child for Thanksgiving dinner help.

Who needs a turkey hotline when you have Julia Child herself as a resource? During the 1970s and '80s, Child's number was publicly listed in the phone book, so enterprising home chefs took it upon themselves to dial her digits when they were having cooking troubles on Thanksgiving. Though she could have left her number unlisted or simply unplugged her phone on high-traffic days, Child refused. She always answered the phone, and, most of the time, she just told them whatever they needed to hear so they could chill out and enjoy their holidays, including to simply serve the turkey cold.

19. The most popular Thanksgiving dishes may surprise you.

According to Google’s 2017 list of the most popular Thanksgiving side dishes in every state, people’s dinner plates may look pretty different. While favorites like stuffing, green beans, sweet potatoes, and pecan pie make many lists, there are also a few surprises. If you live in South Dakota or Oregon, don't be surprised to find Ambrosia salad on the table. Ohio is particularly fond of seven-layer salad, while sausage stuffing is on the menu in Connecticut. Arizona prefers pumpkin roll, while New York can't do without acorn squash.

20. Black Friday isn’t named for the day businesses got back into the black.

You've probably heard the tale that the massive amounts of shopping that take place on Black Friday is the day that many businesses finally make the financial flip from being in the red to being in the black. In reality, the term dates back to the 1950s, when the Philadelphia police used it to refer to the day after Thanksgiving, which was also the day before the annual Army-Navy football game. Local retailers tried to take advantage of the crowds by having sales and calling it “Big Friday,” which resulted in utter madness in the stores. People used the mayhem to shoplift, so between the extra traffic, crowd control, and arrests, the police were not too happy about having to work some pretty serious overtime—hence the name. By the 1980s, the discounts and super sales started creeping across the nation.